Not every buyer wants to wait. Sellers can add a Buy Now price to an auction, available until the first bid, or sell an item at a fixed price only. Both formats live side by side in the same marketplace, with the same members area and the same payments.
Some buyers want an item now and are happy to pay a premium for it. A Buy Now price captures exactly those buyers and gives sellers a fast, guaranteed sale - often at a price above the expected auction result.
Fixed-price listings turn your auction site into a complete marketplace: dealers can sell their regular stock next to their auctions, and visitors always find something to buy.
Because the Buy Now option disappears with the first bid, it never conflicts with a running auction, and the buyer's premium and commission are applied exactly as for auction sales.